The International Digital Media Alliance is the new location of the DVD Association. It is a not-for-profit organization solely supported by sponsorships from corporations and dues of members. It is committed to ensuring that multimedia is uncomplicated, dependable, and infallible for users. It strives to achieve these goals without compromising quality.
The International Digital Media Alliance was established in 1990 as the Compact Disc Interactive Association (CDIA). It was created to help creators of disc-based television programs and provide information to the general public. The CDIA hosted annual educational workshops and conferences and produced many publications.
- The CDIA started awarding excellence in CD interactive production in 1991.
- The CDIA became the IDMA for the first time in the mid 1990s when DVDs were introduced.
- The IDMA became the DVD Association (DVDA) in 1999.
- In 2002, the DVDA became nonprofit and merged with The Special Interest Group on CD-ROM Applications and Technology.
- In 2007, the name was changed back to IDMA to broaden its scope of just DVDs to all digital media.
Any individual that play a part in the development of content for digital discs is able to become a member of the IDMA. Members are recognized specialists in the DVD industry. Majority of members are creators that specialize in the production of optical disc multimedia programs used for a variety of purposes such as digital preservation, entertainment, marketing, presentations, training and education. Membership benefits include:
- Private access to a Members only area of the e-newsletter and website.
- Member discounts for a variety of events and fees include chosen events and conferences, books, software, and entry fees for the IDMA Excellence Awards.
The IDMA newsletter provides a wealth of information on a periodic basis to educate all affiliates and communicate with members, users, the digital media industry, news media, and general public.
The IDMA is committed to providing expertise in DVD, Blu-ray Disc, and interactive media.