The DVD Association is now known as the International Digital Media Alliance, and covers a broader spectrum of digital media than it once did. Originally, it actually started out as the Compact Disc Interactive Association, and was intended to educate the public about then-new video disc options like CD-I and Laserdisc. After that, it changed to the IDMA acronym, although at that time it was the Interactive Digital Media Association. With the advent of DVD, it became the DVD Association, before recently re-settling on its current name. Historically, the different incarnations have given out awards for media production and digital authoring, and they have been supported by major media companies as well. In 2010, the organization saw its 20th anniversary, counting every different incarnation and name that it has used.
The name change has come about because of HD-DVD and Blu-Ray, and the fact that DVD was never going to remain the only video disc on the market. Although HD-DVD has died out, it still wouldn’t make sense for the organization to change to another name focused on a single medium, because no doubt there will be more mediums in the future, not to mention DVD is still going strong even in the Blu-Ray age.
The official website, located at DVDA.org, offers plenty of history and public files, as well as news on the organization. It is apparently not meant to be the permanent website, as another one will eventually replace it. One can only assume that the new address will reflect the organization’s new name and focus.